Forget self-denial: Key to richer, healthier life is a good imagination - Red Tape

Forget self-denial: Key to richer, healthier life is a good imagination - Red Tape:


The "He" is Joesph Kable from Penn.

"Recently, his research took an inspirational turn. He found that subjects whose brains show added activity when imagining the future also make better decisions about money. Kable suspects that consumers who can really, viscerally imagine how great that new car will smell